Generate scheduled meetings for your sales team through an Email campaign
Driving marketing qualified meetings (MQMs) for your sales team helps you improve campaign ROI and reduce the sales cycle
Sales team often spend a lot of time exchanging emails to setup the discovery call or demo call with the MQLs coming out of the email campaign. With automated scheduling tools like FreeBusy, you can instead change the final CTA of a multi-touch email campaign to schedule meeting with your sales teams. Additionally, FreeBusy allows you to
FreeBusy thus helps you take it a step further making it easy to track the campaign performance and improve the ROI. Here is a simple workflow to achieve this:
- Create campaign specific booking pages for your sales team
- Personalizing the booking experience using hints on links from your email marketing tool
FreeBusy thus helps you take it a step further making it easy to track the campaign performance and improve the ROI. Here is a simple workflow to achieve this:
Create a campaign specific page to connect with your sales team
FreeBusy offers a one-click process to clone your sales team's booking page for Discovery or Demo Call and change the title to something specific for your campaign.
If you do not have such a booking page setup, you can create one that uses round-robin to distribute the meetings between your sales team.
If you do not have such a booking page setup, you can create one that uses round-robin to distribute the meetings between your sales team.
Add the link to the booking page in the email template
Use the Copy link button on the newly created booking page to get the link that can be used in the email template.
You can insert the link directly or hyperlink it to an appropriate textual copy that can generate maximum clicks for scheduling a meeting.
You can insert the link directly or hyperlink it to an appropriate textual copy that can generate maximum clicks for scheduling a meeting.
Add recipient details to the link using merge tags or hints
Use your email marketing tool to capture recipient details like email and name through merge tags or hints.
FreeBusy reads through the hints in the URL to auto-fill the recipient information as participant details, thus reducing the efforts required from the recipients.
FreeBusy reads through the hints in the URL to auto-fill the recipient information as participant details, thus reducing the efforts required from the recipients.
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